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Inventory cnc precision CNC machining machine tools towards the internationalization of several major misunderstandings

Back to list 发布日期:19年03 月31日 Source: Jindong Metal Products Release Date: March 31, 19

In the initial stage, machine tool companies started international business based on core resources and comparative advantages, and then continued to expand and extend the industrial chain and improve their comprehensive competitiveness. From professional operations to integrated operations, they moved from a single product service provider to integrated products Service provider transformation.

What are the five misunderstandings of the international development of the machine tool industry

Misunderstanding 1: Internationalization must start with marketing. Enterprises not only need to start with product marketing and service export, but also need to absorb advanced foreign innovative technology, international management experience, and so on.

Myth 2: Internationalization is more important than domestic. Machine tool companies cannot ignore the domestic market in order to prosper the international market. The local market of Chinese machine tool companies has not really won, which is the biggest obstacle to international operation.

Myth 3: M & A is the best path for internationalization. Appropriate international mergers and acquisitions can be a feasible way to complement each other's strengths and complement each other to achieve a win-win situation if they are operated properly. However, there are huge risks in cross-border mergers and acquisitions, especially the integration risks after mergers and acquisitions.

Misunderstanding 4: Pursue the overall internationalization of operations. In the initial stage, machine tool companies started international business based on core resources and comparative advantages, and then continued to expand and extend the industrial chain and improve their comprehensive competitiveness. From professional operations to integrated operations, they moved from a single product service provider to integrated products. Service provider transformation.

Misunderstanding 5: Internationalization of Chinese brands or internationalization of Chinese brands. Three situations need to be concerned: first, eager to replace the brand, eager to paste Chinese brands after mergers and acquisitions; second, eager to innovate overseas brands, Chinalization of overseas brands, lack of reasonable transition space; Famous brands or Chinese well-known trademarks are global brands.